In need of new branding, Tilly’s Closet is a family consignment shop located in Newberg, Oregon.
The owners’ daughter was the inspiration behind the name of their shop.
Layout & logo designer: Brynn Schwary
Critter illustrator & logo designer: Shaye Vanderville
Deliverables:
Concept
Logo
Branding
Illustrations
Stationary
Gift card
Clothing tags
Store sign & window decal
A-frame
Instagram profile
Above: the store sign & a-frame for Pitter Patter, Tilly’s Closet’s original name.
Below: a closer look at the a-frame with outdated branding.
With the old branding in mind, below starts our new proposed branding for Tilly’s Closet. We felt that keeping the shop’s spark was essential, but we approached the branding in a trendy, more mature way.
Because Tilly is a little girl, we wanted to embody that in our illustrations. She’s a firecracker, but she’s also small & child-like, so keeping our critter illustrations charming & huggable was an important factor.
Being a consignment shop that values the impact of recycling, we wanted to present the owners with a recyclable business card option. Reduce & reuse where you can, right?
Keeping the rebrand consistent, we explored how clothing tags could potentially be designed. Each critter size corresponds to the clothing size, making the details even more delightful.