Sometimes, a brand flip is just necessary.
In honor of Costco Wholesale’s 45th anniversary, I reenvisioned their current brand narrative. What would Costco’s branding look like if it was flipped for Millennials, taking advantage of the company’s “buy in bulk” mentality?
Well, Costco’s flipped brand narrative would be BIG, BOLD, & SINCERE. So that’s what I did - complete with a redesigned logo, 45th anniversary icons, and a full brand book.
Deliverables:
Concept
Redesigned logo
Brand experience
Brand book
What you saw above was just a sampling. Below is every page, outlining the new Costco narrative in a sincere & bold manner.