A food truck twist on How Mama Made It: The Cookbook.
Angelina Leonetti, my great-grandma (aka Mama), was an outspoken Italian woman who had a deep love for her family & her food, so I put her recipes on wheels.
Inspired by her loud, unapologetic presence, fierce quotes, & passion, I wanted to create a food truck experience that was bold, proud, & memorable.
Deliverables:
Concept
Brand experience
Brand guidelines
Food truck design
Food truck experience