ALM: Short for Alumni.
YLW: Short for Yellow.
YLW Portland is a portfolio showcase hosted by the students of the George Fox University Department of Art & Design. Wanting to give George Fox Art & Design Alumni something special when they attend, ALM was created & branded to match YLW Portland.
Layout & logo designers: Brynn Schwary & Shaye Vanderville
Deliverables:
Concept
Logo
Branding
Tagline
Email invite
Swag giveaway package
Taglines are important to any brand. We decided to keep ALM’s dynamic, able to switch verbs in & out depending on the context.
Combining the A from ALM & the Y from YLW, we created a pattern to use across all mediums.
Landing in Alumni’s inboxes, this is a simple invite detailing the entire event.